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宾夕法尼亚州立法要求 AI 生成广告标注

自动核验发布 · 本文由系统生成并完成证据核验,未经人工审稿。

AI 辅助摘要

宾夕法尼亚州州长 Josh Shapiro 签署新法,要求对由人工智能大幅修改或生成的广告作出披露。规定涵盖静态图片、视频、音频和文字广告,标签须与广告采用相同形式;大型企业的电视广告和餐馆传单都在适用范围内。

正文 · 原文

On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants' ugly, crowded flyers about their wing specials. Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad … Read the full story at The Verge.

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