Article · AI translation
IT Home reported on November 9 that Fang Fei, president of the product line at Honor Device Co., Ltd., officially unveiled the new design of the Honor 700 series in a post today and announced that every model in the series will feature an AI interactive rear display, calling it a “major design overhaul.” Fang said the Honor 700 series marks the biggest change in appearance yet for Honor’s numbered series, and that she hopes innovations in design and interaction will give users more ways to express themselves.
Fang said the design evolution of the Honor 700 series grew out of observing users’ everyday needs. The previous generation’s magnetic secondary screen was well received by many users and reminded some of the fun of electronic pets. In her view, such experiences endure across generations because they meet two simple, lasting needs: self-expression and companionship.
The newly introduced AI interactive rear display is a further response to those two needs. Users can freely switch content on the rear display and show personalized themes. Honor has also used AI to reimagine the electronic pet so it can respond to users’ interactions at any time, without occupying the main screen or interrupting everyday use.
Honor has also added rear-camera selfies, AI interactions and a variety of themes centered on the rear display. IT Home noted that, judging from the official images released so far, the rear display also supports heart-rate and blood-oxygen monitoring, as well as flight reminders, further expanding its practical uses.
For the overall design, the Honor 700 series uses what the company calls an industry-first floating-glass process, integrating the rear display into a “floating ice island” to create a hovering visual effect. The new phones also feature a single-piece cold-sculpted glass panel, an ultrathin layered design and a matte metal mid-frame. Rounded corners with doubly aligned curvature and a display with extremely narrow, equal-width bezels on all 4 sides give the overall design a cleaner, more unified look.
Fang also addressed whether adding a rear display would affect the phone’s thickness, battery life or how it feels in the hand. She said Honor’s answer is: “The rear display can be added, but the phone must not become thicker or heavier, and there can be absolutely no compromise on battery life or feel.” Through its internal architecture design, Honor has fitted the 700 series with the largest-capacity battery in its class while keeping the phone just 7.96 mm thick. The new phones also have the same customizable shortcut key as Honor’s flagship models, allowing users to quickly access frequently used functions with a physical button.
As for colors, Honor previously released official images of the 700 series in 4 options: Clear Sky, Pink Mist, Cool White and Blue Tone. Fang also said more product information related to the Honor 700 series’ “major overhaul” will be announced in stages.