正文 · AI 翻译
IT Home reported on October 19 that the Ministry of Industry and Information Technology recently published on its official website the Notice of the General Offices of the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, and the State Administration for Market Regulation on Organizing the 2026 “Shopping Season for Respecting and Caring for Older People.” The event’s theme is “Expanding the Supply of Quality Products for Older People, Improving the Quality of Life in Later Years,” and it runs from October 18 to November 17, 2026.
The notice calls for stronger demand-led development and supply innovation to improve the match between supply and demand for products designed for older people. Taking account of the distinct needs of older people of different ages, physical conditions, and living environments, it calls for guiding manufacturers of such products to develop new offerings in health monitoring, rehabilitation assistance, intelligent companionship, age-friendly home furnishings, health foods and foods for special medical purposes, clothing, footwear, and headwear. It also calls for further implementation of the “AI + Three Products” special initiative, deeper integration of AI into the development and validation of products for older people, and faster iteration and upgrading of intelligent nursing robots and embodied AI care devices.
The notice says a number of spaces where older people can experience, try out, and rent suitable products should be established at neighborhood-level facilities such as integrated eldercare service centers, community eldercare sites, and universities for older adults. It encourages shopping districts, malls, and supermarkets to set up dedicated counters for brands of products for older people and areas where customers can experience age-friendly settings, and to improve age-friendly facilities in physical stores. It also calls for guiding e-commerce platforms to upgrade their modes for older users, build online virtual showrooms for products for older people, and promote a new model of “in-store experience, online ordering, and at-home service.”
During the event, participating products for older people will carry a uniform logo to help consumers identify, compare, and choose them. IT Home provides the logo design below:
The notice also calls for a regularly updated record of supply and demand information for products for older people, with ongoing compilation of lists of older consumers’ needs and available products to create a mechanism that responds to changes in supply and demand. It supports local authorities in holding meetings to match production with demand in the silver economy, procurement talks for products for older people, and events presenting smart eldercare scenarios, tailored to regional industrial strengths, and in arranging face-to-face discussions between manufacturers and eldercare institutions, communities, and e-commerce platforms. It encourages targeted promotions for products for older people and efforts to bring such products and services into communities, businesses, rural areas, and government offices, making it easier for older people to experience and buy them nearby. Building on pilot projects pairing teams to tackle technical challenges and test applications of intelligent eldercare service robots, it calls for product demonstrations and trial events in pilot communities and eldercare institutions, enabling older users to interact face to face with emotional companionship robots, daily living assistance robots, and other products in real-world settings.
The notice calls for continued efforts to build a lineup of renowned Chinese consumer products and support the inclusion of more brands and products for older people on the list of renowned Chinese consumer products. It calls for exploring a certification system for products for older people to give consumers a reference when choosing them. It supports local events such as exhibitions telling the stories behind renowned products for older people and hands-on experiences with traditional crafts for older people, promoting the integration and innovation of traditional craftsmanship and modern age-friendly design. It calls for further implementation of the Digital Age-Friendly China campaign and for promoting outstanding achievements in making digital technology accessible to older people through themed publicity, examples of good practice, service innovation, and exchanges and interactions. It calls for more public education about innovative AI applications in eldercare, objective presentation of the results of intelligent eldercare service robots, and guidance to help older people form a rational understanding of smart products. It also calls for stronger oversight of the quality and safety of products and services for older people during the event, strict product quality controls, and protection of older consumers’ lawful rights and interests. It supports industry associations in publishing consumer guides for products for older people and promoting methods for assessing product usability and safety, while encouraging businesses to operate with integrity, build the reputations of domestic brands serving older people, and foster a rational, healthy culture of consumption in later life that respects older people.