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IT Home reported on November 10 that the National Development and Reform Commission held a press conference today in its “Forging Ahead in the 15th Five-Year Plan” series to discuss efforts to improve people’s well-being.
According to Jiemian News, Zhang Luqin, deputy director of the Price Department of the National Development and Reform Commission, said the commission would continue expanding the supply of high-quality products and services to better meet older people’s diverse consumption needs.
First, expand consumption settings suited to older people. Step up efforts to broaden and upgrade “15-minute convenience living circles”; develop community and in-home services such as meal assistance, bathing assistance and cleaning assistance; encourage supermarkets and other retailers to set up dedicated experience areas for products for older people; and promote dedicated sections for older consumers on e-commerce platforms, making shopping more convenient for them.
Second, diversify products and services for older consumers. Support localities in holding more cultural performances and other activities for older people and providing more online audiovisual and stage productions to enrich their cultural and spiritual lives; increase the supply of tourist trains and cruise products for older people, and develop high-quality destinations for extended stays in retirement, giving them more good routes and places for travel and leisure; expand the supply of educational resources for older people through multiple channels, making the use of new technology products and services an important part of their education to help them bridge the “digital divide”; organize sports and fitness activities for older people and encourage sporting goods companies to develop exercise equipment suited to them, so more can enjoy exercise and improve their physical fitness.
Third, accelerate the research, development and application of technology suited to older people. Prioritize innovation in technologies and products in areas including food suited to older people, rehabilitation care and safety risk monitoring, and actively develop products and services such as brain-computer interfaces, smart assistive devices and intelligent robots, so that more older people benefit from technological progress.
IT Home noted that the Ministry of Civil Affairs, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, the State Administration for Market Regulation and the National Working Commission on Aging recently issued the “Measures to Foster Diverse Settings and Promote Consumption of Products Suited to Older People.” The measures call for using major national science and technology projects to drive faster application of frontier technologies such as embodied intelligence, large language models, brain-computer interfaces and exoskeletons in elder care, and for developing and upgrading smart devices for the care of older people with disabilities, rehabilitation care and emotional companionship. They also encourage efforts tailored to different consumption settings to accelerate the deployment and use of health management products, such as smart health management and intelligent rehabilitation assessment and treatment products, as well as intelligent elder-care service robots for toileting assistance, rehabilitation support and daily living care, providing older people with smart care solutions for daily assistance, safety protection, health monitoring and emergency aid.