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Actor Wu Yue exposes AI-generated fake endorsement video; WeChat Channels account permanently bannedMachine translation

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Actor Wu Yue exposed an AI-generated fake endorsement video posted by the WeChat Channels account “花姐美肤日记.” The Paper reported, citing 微信团队, that the account has been permanently banned and its content removed. 中央网信办 had earlier launched a two-month campaign targeting fake endorsements and marketing that use AI to impersonate public figures.

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IT Home reported on October 19 that actor Wu Yue posted yesterday, exposing how the WeChat Channels account “Sister Hua’s Beauty Diary” used AI to generate a fake video of her promoting products.

A screen recording released by Wu Yue shows that the account “Sister Hua’s Beauty Diary” posted an AI-generated video of “Wu Yue.” It begins with “Wu Yue” promoting a product, then cuts to footage of Wu Yue at a public event. In “Wu Yue’s” voice, it says, “They didn’t come to me about this product; I went to them… The results really are very obvious.” The end of the video also contains a product promotion segment featuring someone who appears to be “Deng Yaping.”

According to information The Paper obtained from the WeChat team, the account has now been permanently banned, and its content has been cleared and is no longer visible.

IT Home noted that on September 30, the Cyberspace Administration of China issued a notice launching a 2-month nationwide campaign called “Clean Up · Tackling False Personas in Short Videos.” The campaign focuses on issues including the use of AI to impersonate people, such as using AI-generated fake audio and video to impersonate public figures and carry out unlawful acts that infringe on rights, including false endorsements and marketing.

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