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IT Home reported on November 1 that, according to a report today by South Korean outlet Etnews, Samsung Electronics plans to change the naming rules for its high-end TV lineup next year. Instead of using complex technical terms such as Micro RGB, OLED and Neo QLED to distinguish product positioning, it will adopt a three-tier Ultra / Plus / Basic system to show value tiers more clearly.
IT Home learned from the original report that Samsung plans to stop mass-producing QD quantum-dot TVs starting next year and simplify its product lineup around technologies based primarily on backlight units. As a result, its high-end products next year will effectively shift to products based on backlighting technologies such as Mini LED and Micro LED.
Industry sources said Samsung is considering a TV lineup for next year in which, apart from Crystal UHD, its lowest-end LCD series, the remaining high-end products would be grouped under the names AI TV Basic, Plus and Ultra, similar to the standard, + and Ultra versions of its Galaxy S smartphones.