Article · AI translation
IT Home reported on October 27 that Hongguo Short Drama issued an announcement today on its continued efforts to tackle low-quality and formulaic content. To maintain a healthy, diverse and sustainable creative environment, the platform will step up its efforts to address low-quality and formulaic content, focusing on excessive emotional manipulation and the formulaic use of plot structures, core premises, key scenes, character relationships, and audiovisual elements in short-form dramas. The main issues fall into the following 3 categories:
1. Deliberately amplifying conflict: In a one-sided pursuit of traffic, creators deliberately heighten tensions and magnify disputes in settings such as families, neighborhoods and workplaces. Plots advance without adequate groundwork or character development, mechanically piling on provocative scenes such as reversals and arguments, and lacking positive narrative value.
2. Formulaic plots: Series have highly similar core premises, character relationships, key scenes and methods of advancing the plot, with differences created only by replacing minor details; or they use fixed templates to mass-produce “reskinned” content across series and accounts.
3. Formulaic character imagery: The same facial models and templates for facial features are used in bulk, leaving different works and characters highly similar in face shape, facial features, makeup, styling and overall recognizability, leading to problems such as “multiple people with the same face” and “lookalikes across dramas.”
IT Home learned from the announcement that, as of October 27, 2026, Hongguo Short Drama had taken action against a total of 20426 short-form dramas with low-quality or formulaic content, including 《别 ***** 女》, 《败 ***** 惹》, 《八 ****** 富》, 《离 *** 摊》, 《一 ** 起》 and 《泼 *** 家》.
Hongguo Short Drama said the platform will continue its efforts to tackle low-quality and formulaic short-form drama content. It also called on creators to uphold originality, avoid template-based production, respect creative work and improve content quality, jointly maintaining a fair and orderly creative environment, providing users with better and more diverse short-form dramas, and promoting the industry's healthy, high-quality development.