Article · AI translation
IT Home reported on October 28 that the head of the Academy of Motion Picture Arts and Sciences made clear that even as artificial intelligence (AI) becomes deeply integrated into filmmaking, the Oscars will “always” reward works led by humans and reflecting human creativity.
In an interview with Variety during the Tokyo International Film Festival, Academy President Lynette Howell Taylor said AI has long been used in visual effects and postproduction, and that the Academy will continue discussing its impact on awards eligibility.
Citing a blog post, IT Home reported that Taylor stressed technological advances can improve the audience experience, but that the heart of a work must be a “human-driven workflow.” She also pointed out that copyright, transparency and disclosure are practical issues the Academy must confront when formulating AI-related rules. The outlet interpreted this to mean that AI can assist in creation, but a work may struggle to gain Oscar recognition if AI replaces humans’ core creative contributions.
Beyond AI, the Academy is also expanding routes for international films to qualify. Under new rules for the 99th Oscars, a non-English-language film that wins the Golden Bear at Berlin, the Palme d’Or at Cannes, the Golden Lion at Venice, the Best Film award at Busan, the World Cinema Grand Jury Prize at Sundance or the Platform Prize at Toronto will be eligible for the International Feature Film award without relying on an official submission from its home country.
The Academy also disclosed that members from outside the United States now account for 25% of its membership, and that it is deepening global ties through events in Tokyo, Busan, Rio and Marrakesh, among other places.