正文 · AI 翻译
IT Home reported on November 9 that, according to a Business Insider report published this evening (the 9th), prominent American billionaire venture capitalist Vinod Khosla believes the era in which every visitor sees the same webpage is coming to an end. Coframe, the AI startup he most recently invested in, hopes to use AI to reshape the internet by providing a tailored webpage for each visitor. “AI makes a high degree of personalization possible, and that changes the whole world.”
Coframe hopes to create what it calls a “living internet.” The company recently completed a $25 million Series A funding round (IT Home note: approximately 167 million yuan at current exchange rates), co-led by Khosla Ventures and Hanabi Capital. It has raised a total of $35 million (approximately 234 million yuan at current exchange rates), but has not disclosed its valuation.
Khosla Ventures invested in Coframe as early as its seed round. Khosla believes that, with AI, the long-standing idea of providing a dedicated page for every website visitor may finally become reality.
Khosla believes browsing the internet has become increasingly troublesome. He cited Amazon as an example, saying its shopping experience has worsened over the past 15 years because the platform would rather promote products it wants to sell than show users what best meets their needs. “The alternative is to write code separately for every page, but that costs far too much and takes too long. Customizing webpages for each user really is a great idea.”
Coframe was founded in 2023 by AI researcher and entrepreneur Josh Payne. Payne studied mathematics and computer science at Stanford University and also helped found Autograph, a sports and entertainment startup backed by Tom Brady.
While running a consumer-facing business, Payne found that much of the work was tedious and labor-intensive, which gave him the idea for Coframe. After ChatGPT arrived, he realized generative AI might be the solution. “Websites are static. Once they are built, every visitor sees the same content. Every subsequent attempt to improve them takes a great deal of effort.”
Payne wants Coframe to do more than use AI to generate better-looking landing pages. By analyzing customer behavior, he wants it to understand exactly what prompts people to click on webpages and buy products. “Everything is tailored. Consumers get an experience that better meets their needs and can better understand what a business does and which products and services it offers.”
Marketing technology has traditionally not been an area that venture capital firms are particularly enthusiastic about. Payne believes the industry's market structure has become increasingly entrenched, with a handful of established giants dominating it. Many other vendors mainly offer tools that make incremental improvements to campaign testing, targeted delivery, and performance measurement.
Payne is optimistic that AI will give the marketing technology industry a second wind: “The internet will have a life of its own. Technology is advancing very quickly, bringing this vision closer to reality, and we want to help drive that change.”