Article · AI translation
Thanks to IT Home reader 不一样的体验 for the tip!
IT Home reported on October 31 that The Game Post discovered yesterday that a recent job posting by Sony Interactive Entertainment (SIE) indicates that the PlayStation Store does indeed have a dynamic pricing mechanism.
Sony is hiring a Senior Director, Digital Games Monetization to lead the PlayStation Store’s global digital games commercialization team. The role includes advancing the use and development of its “Intelligent Pricing” mechanism and expanding the reach of its “Targeted Offers” program.
According to SIE’s official job posting, the role will be responsible for developing the PlayStation Store’s digital games commercialization strategy and helping game publishers optimize pricing, promotions, and product lifecycle management. The posting also explicitly says the person will need to advance the Intelligent Pricing mechanism, expand the Targeted Offers program, and explore using data, automation, and artificial intelligence to develop new commercialization capabilities.
Sony says in the job posting that the work will focus on pricing, promotions, experimentation, and commercial optimization, and will use data on player behavior, market changes, and game performance to support publishers’ commercial decisions. The person will also work with the PlayStation Store, direct-to-consumer (D2C) business, and other teams to implement related commercialization initiatives.
The hiring has drawn players’ attention because of earlier tests in which different PlayStation Store accounts showed different prices for the same games. Game price tracking website PSprices previously found that Sony was testing personalized offers for different users in some regions, involving multiple games. The tests covered more than 150 games and 68 regions, with some users receiving discounts ranging from 5% to 17.5%.
Related reading:
“Different accounts get different game discounts: Sony’s PSN Store again accused of charging loyal customers more”
“Prices vary by person: Sony PlayStation is testing dynamic pricing, with differences of up to 17.6% for the same game”