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Rohan Paul@rohanpaul_ai
AI agents are moving to spending ad money.
Vibe, which Walmart bought for a reported $1.4B launched an AI agent that reads a brand’s website and budget, then picks which Walmart shoppers should see its streaming TV ads.
An AI model is only as useful as its data, and Walmart knows what millions of people buy, and those purchase data now sits behind an agent any small advertiser can use.
3 months ago, Walmart acquired Vibe for $1B+.
It all started with a question. What if?
Today, we answer it. https://t.co/eQvxfOsVkF
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