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Starbucks 拟探索 AI 个性化得来速菜单
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Starbucks CEO Brian Niccol said the company will explore experiences that recognize participating customers as they arrive, show personalized digital menus and make payment easier. The company described this as an area to explore, with no launch date or availability details given.
当你开车驶入得来速车道时，星巴克最终可能会向你展示个性化数字菜单。在周四的财报电话会议上，星巴克首席执行官 Brian Niccol 表示，公司将探索“在参与该计划的顾客到达时识别他们、展示个性化数字菜单，并让付款更加便捷的体验”，这一消息此前由 More Perfect Union 发现。这听起来与塔可钟正在试验的技术相似；该技术可以“针对每辆车”调整数字菜单板的布局、内容和视觉呈现。麦当劳最近也展示了其正在少数得来速门店试点的一项人工智能功能……请在 The Verge 阅读完整报道。
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