Article · AI translation
IT Home reported on November 10 that, according to a report by Japanese media outlet ITmedia today, some internet users noticed that KFC Japan used generative AI to create product promotional images.
According to the report, KFC Japan recently began trial sales of an “ice cream cola drink” and an “ice cream melon soda” at some stores. The product promotional images make it easy to see that the ice cubes in the cups are tinted the same dark green as the soda and have a jelly-like sheen on their surfaces, making them noticeably different from photographs of the actual products.
KFC Japan responded that it could not disclose the details of how specific products were made, but confirmed that generative AI was used in the promotional images for the products being trialed. The company declined to answer whether it would use AI in promotional images for other products.
On social media platforms including X, many users expressed negative views of these KFC Japan promotional images. Under a post that sparked discussion, one user said, “The images themselves just look off.” Another worried that the images did not match the actual products, while others thought that using images made with generative AI would damage the brand’s image.