Article · AI translation
On the afternoon of November 4, Bilibili Chairman and CEO Chen Rui attended the 2026 World Internet Conference Wuzhen Summit and delivered a keynote speech titled “Content Creation in the AI Era” at the Internet Entrepreneurs Forum.
Chen Rui said that the best content must be created under human direction. In his view, outstanding works require not only technical execution but also the creator’s personal expression. At its core, the best content touches people’s hearts. What earns a work the audience’s approval is the empathy formed between the creator’s self-expression and the audience.
At the event, Chen Rui shared several AI works created by Bilibili creators, including “The Sign.” In these works, AI expanded the boundaries of creators’ abilities, giving their observations, reflections, ideas and interests more ways to take shape, but the core of creation always came from people. Chen Rui said that what makes a work outstanding lies not only in its form of presentation but also in the creator’s personal expression within it.
At the same time, Chen Rui also believes that AI is the biggest technological revolution since the advent of video. In the future, AI video creation will certainly surpass humans in technical capability. But good content in the future should combine continually improving production skills with empathy that touches people’s hearts. Technology will continue to develop, but people’s understanding of good content has not changed: even when reading the 3,000-year-old Book of Songs, people today are still moved by its words and lines.
Chen Rui said Bilibili should equip creators with the best technology so they can express themselves well and produce the best content in the AI era.