正文 · AI 翻译
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IT Home reported on November 11 that, on November 10 local time, OpenAI announced the beta launch of ChatGPT Businesses, offering businesses services including claiming business listings, managing profiles, analyzing user interaction data, and AI agents to help them reach potential customers through ChatGPT.
OpenAI said that 1.2 billion people worldwide currently use ChatGPT each week. Businesses features will be available through Business Hub, where businesses can claim their ChatGPT listings and update key information after verifying their identity. They can also add self-service product data feeds containing prices and inventory information, enabling ChatGPT to provide users with more accurate and timely information about products and services.
Eligible businesses in regions where ChatGPT is supported can claim their listings through Business Hub. Existing OpenAI Enterprise customers and advertising customers can contact their OpenAI account representatives to do so. Shopify merchants can connect their stores through Business Hub or the Shopify admin dashboard to simplify verification. Eligible Shopify products had already been integrated into ChatGPT through Shopify Catalog.
For user interaction data, Business Hub will provide businesses with aggregate statistics, including how many times a business is mentioned in ChatGPT, how many times users click through to its website, and the common topics through which users discover it. The data is intended to help businesses understand how they appear in ChatGPT and improve the information they provide to the platform accordingly.
OpenAI emphasized that the analytics features are designed to protect privacy. It will not share users’ conversations with ChatGPT or their chat histories with Business Agent with businesses. Businesses can view the corresponding aggregate data only when the number of conversations or interactions reaches a certain threshold.
Another major feature in this release is Business Agent. After claiming their listings, eligible organizations can create, test, and publish their own Business Agents to answer users’ questions and introduce products and services.
When a business appears in a ChatGPT model response, users can click to view its ChatGPT profile page. If the business offers a Business Agent, users can also initiate a conversation with the agent, for example to ask about the differences between two products and which features better suit their needs.
OpenAI said that conversations with a Business Agent will be clearly labeled, kept separate from the user’s existing conversation with ChatGPT, and distinguished from ChatGPT’s own independent answers.
Businesses can also purchase “sponsored placements” for their Business Agents and set them as landing destinations for ChatGPT ads. OpenAI said sponsored content will be clearly labeled and presented separately from ChatGPT’s ordinary answers.
Business Agent is currently available to eligible e-commerce and online services businesses in the United States. OpenAI plans to gradually expand Businesses and Business Agent to more markets and industries, and to continue developing related tools for organizations with complex needs.