Article · AI translation
Thanks to IT Home readers 华南吴彦祖 and 不一样的体验 for the tips!
IT Home reported on November 10 that Adobe announced yesterday a multiyear strategic partnership with The Walt Disney Company to develop custom AI models for Disney’s businesses, with plans to bring AI tools to Disney theme parks, content production, sports content distribution and other areas.
IT Home learned from the official press release that Adobe will become Disney’s official AI innovation partner, giving Disney priority access to tools including Adobe Firefly, Firefly Foundry, Premiere and Photoshop, and assigning engineering and research teams to support Disney’s workflows.
The two companies will also use Firefly Foundry to develop generative AI models. These models will be trained around Disney characters, settings and visual styles to generate content that aligns with the works’ established settings and can be used in commercial and production workflows. The models will be developed with a human-centered approach led by artists.
Disney Imagineering’s research and development division has already begun using Firefly Foundry to bring AI tools into theme park development. Current applications include a model that turns hand-drawn sketches into 2D concept art and an image-generation model that follows Disney’s brand and the styles of its works.
The two companies will also collaborate at StudioLAB, part of Walt Disney Studios, and the ESPN Edge innovation center. StudioLAB will focus on exploring how AI can help internal creative workflows, while ESPN Edge will study how AI can increase fan engagement with sports content and explore new ways to make use of ESPN’s historical archives.