正文 · AI 翻译
IT Home reported on November 15 that Epic Games CEO Tim Sweeney, in an interview with GamesBeat, said he considers Valve's requirement for developers to disclose AI use on Steam unreasonable.
Sweeney said major game developers, excluding independent developers and their niche markets, will be fundamentally transformed by AI technology in the future. If development teams refuse to adopt AI, they will inevitably fall behind competitors and ultimately lose their competitive edge because of cost efficiency, potentially becoming unable to stay in business.
He added that if one team can make the same game at a quarter of the cost or in a quarter of the time of another team, and that efficiency gap could widen to 10 times in the future, traditional development models will struggle to compete.
Sweeney believes game companies can no longer afford to ignore these tools. He said game developers do not have profit margins as high as 75% to 95% that would allow them to withstand the competitive risks of insufficient productivity.
Regarding Valve's policy requiring developers to disclose AI use, Sweeney said the rule is unfair because it can easily lead players to associate AI technology with low-quality games. In his view, AI can be used to make excellent games, but it can also be used to make poor-quality ones.
Sweeney said there is currently a wave of resistance among groups opposed to AI, with some people trying to prevent the game industry from adopting AI technology by targeting individual developers and maliciously posting negative reviews. He said he has therefore been working to convey his views to more game developers. He believes the entire industry must overcome these obstacles, actively adopt AI technology, and accelerate the development of excellent games, because the survival of companies across the industry is now at stake.
When asked whether Steam's AI disclosures are simply meant to help players understand how games are developed, Sweeney said he completely disagreed. He also pointed out that players can already learn about a game's quality, amount of content, entertainment value, and other aspects through game reviews.
He further explained that developers can make excellent or terrible games whether or not they use AI. The same holds true across different game engines, development tools, production methods, countries, and development teams. Directly linking AI to low-quality games is plainly unfair to developers who use AI to make excellent games. He said all game developers should oppose blaming an entire field of technology for isolated negative cases.
Sweeney also believes Steam's AI disclosure policy is being misused. He said anti-AI groups are indeed using these labels to damage developers' reputations and undermine the market prospects of the games concerned.