Apple Music streams Head Trip across platforms; DJ sets slated for artists’ YouTube channelsMachine translation
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Head Trip took place on the Coachella grounds in Indio, California. Stormy weather ended its first day early, so Calvin Harris, who could not perform, joined the second day’s lineup. Apple Music streamed the festival on YouTube, TikTok and Twitch; videos of each performance are slated for the DJs’ YouTube channels, while audio-only sets will be exclusive to Apple Music.
Why it matters
一次性音乐节采用多平台直播,后续视频与纯音频演出分渠道发布,为未能到场的乐迷提供不同观看和收听途径。
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