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Pennsylvania enacts labeling requirement for AI-generated adsMachine translation

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Pennsylvania Governor Josh Shapiro signed a law requiring disclosures on ads significantly modified or generated by AI. It covers still images, video, audio and text, and requires labels in the same format as the ad. The rule applies to both large companies’ TV commercials and restaurant flyers.

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On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants' ugly, crowded flyers about their wing specials. Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad … Read the full story at The Verge.

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