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Rohan Paul· @rohanpaul_ai · X· 2026-10-30 00:08 · Original publication time AI score54

Vibe launches AI ad agent to select audiences for Walmart streaming TV adsMachine translation

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Vibe has launched an AI ad agent that reads a brand’s website and budget, then selects which Walmart shoppers see its streaming TV ads. The source says small advertisers can use the agent, which draws on Walmart purchase data.

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Rohan Paul@rohanpaul_ai

AI agents are moving to spending ad money.

Vibe, which Walmart bought for a reported $1.4B launched an AI agent that reads a brand’s website and budget, then picks which Walmart shoppers should see its streaming TV ads.

An AI model is only as useful as its data, and Walmart knows what millions of people buy, and those purchase data now sits behind an agent any small advertiser can use.

QuoteArthur Querou@arthurquerou

3 months ago, Walmart acquired Vibe for $1B+. It all started with a question. What if? Today, we answer it. https://t.co/eQvxfOsVkF

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00:08 · 2026-10-30 · UTC+8

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