PineDrama tops 100 million downloads as Volcano Engine, Bilibili and WeChat expand short drama initiativesMachine translation
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According to Sensor Tower data, ByteDance’s PineDrama surpassed 100 million cumulative downloads worldwide and reached about 7 million daily active users roughly nine months after launch. Viewers can unlock episodes by watching ads, without a paywall. Volcano Engine launched a film and television partnership plan, Bilibili upgraded its animated drama support plan, and WeChat launched a short drama mini program offering full series for free with ad monetization.
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