Article · AI translation
IT Home reported on October 19 that Sam’s Club issued a statement today (October 19) saying that thousands of malicious attacks against Sam’s and false marketing messages have recently appeared across multiple social media platforms. Some accounts have used AI-generated and spliced materials and fabricated interviews to falsely present personal care products, health supplements, food and other goods that were never sold at Sam’s as “great finds removed from Sam’s shelves,” using the claims for deceptive marketing, to drive traffic and to profit.
Sam’s also said that its legal team has preserved evidence of the relevant false content and filed complaints and reports with the platforms and regulatory authorities. It will subsequently take legal action to protect its rights in accordance with the law. Sam’s also reminded consumers to watch out for such false information and said it welcomes feedback and oversight from members and the public.
IT Home provides the full text of Sam’s Club’s announcement below: